Advertising problem : Introduce the unique flavors of the popcorn
Unique Selling Proposition : Unique flavors of popcorn that deliver unexpected taste
Positioning Statement : Planet Popcorn is handmade popcorn that invented many different unique flavors to target people who trend on snack.
Advertising Message : Enjoy the most trended popcorn with variety of flavors to enriching your life.
Big Idea : Exploring the invention
Tagline : Surprise your tastebud
Situation analysis:
The website will target teenage snackers and convinces them that Planet Popcorn offer variety of flavors that surprise their taste bud and suitable for every occasion include friends activities, family gathering, and types of celebration. The popcorn will help them to dismiss their boredom.
The Audiovisual will target the people who trend for snack and willing to try something new to break the boredom by convinces them that Planet Popcorn with variety flavors have the capability to spread enjoyment and bring excitement.
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