EXHIBITION PROFILING & DETAILS

EXHIBITION PROFILING

PROFILING DETAILS

About Brand

Advertising problem : Introduce the unique flavors of the popcorn

Unique Selling Proposition : Unique flavors of popcorn that deliver unexpected taste

Positioning Statement : Planet Popcorn is handmade popcorn that invented many different unique flavors to target people who trend on snack.

Advertising Message : Enjoy the most trended popcorn with variety of flavors to enriching your life.

 Big Idea : Exploring the invention

Tagline : Surprise your tastebud

Situation analysis:
The website will target teenage snackers and convinces them that Planet Popcorn offer variety of flavors that surprise their taste bud and suitable for every occasion include friends activities, family gathering, and types of celebration. The popcorn will help them to dismiss their boredom.

The Audiovisual will target the people who trend for snack and willing to try something new to break the boredom by convinces them that Planet Popcorn with variety flavors have the capability to spread enjoyment and bring excitement.

Planet Popcorn

            Planet Popcorn is known as good quality and healthy popcorn compare other plain popcorn because it is 100% freshly handmade with imported corn kernels featured from United States with low sugar, low fat, and high fiber. This popcorn was founded in 2010 by an enjoyment and creative team from Taiwan with the mission to serve the best popcorn to satisfy all popcorn fans cravings by coated with different mouth watering and exciting flavor.

Planet Popcorn currently have 8 flavors, there are Original, Caramel, chocolate, cheese, seaweed, wasabi, kimchi, and curry. Besides, they are planning to invent a new flavor, the coconut flavor. However, the old flavor which is the coffee is remove from the list due to the non-acceptation among the customers. Planet Popcorns make public appearances in packs, buckets, and gift boxes before white bouncers and red carpets welcome savory snacks into bottomless pits.

Planet Popcorn have a strong sense of responsibility for quality control. They insist the popcorn with fine ingredient which are the highest quality ingredients from area producer and healthy combination with low fat and low calorie. It also a everyday handmade popcorn by the dedicated cooks instead of designed popcorn machines. The freshness of the popcorn is in quantity control for non-expired guarantee. It had no preservatives, no butter, no transfats, and no artificial condiments. Big and round mushroom-shaped popcorn with crispy texture attract consumer for giving them a pleasant mouth feel during eating.